ЛИТЕРАТУРА

Если бы я не прочитал все эти книги, моя собственная была бы гораздо толще.

BAKER, ROBERT A., 1990, They call it hypnosis, PROMETHEUS BOOKS, NEW YORK

BROWN, J.A.C., 1963, Techniques of persuasion: From propaganda to brainwashing, PENGUIN BOOKS LTD., ENGLAND

BERGER, ARTHUR ASA, 2005, Shop ‘til you drop: Consumer behavior andamerican culture, ROWMAN & LITTLEFIELD PUBLISHERS, LTD., USA

BULLOCK, AUGUST, 2004, The secret sales pitch, NORWICH PUBLISHERS, KALIFORNIEN

COHEN, MARSHAL, 2006, Why customers do what they do, MCGRAWHILL, NEW YORK

CONSERVA, HENRY T., 2003, Propaganda techniques, IST BOOKS, USA

DANZIGER, PAMELA N., 2004, Why people buy things they don’t need, DEARBORN TRADE PUBLISHING, CHICAGO

DICHTER, ERNEST, 1664, Handbook of consumer motivations, MCGRAWHILL BOOK COMPANY, USA

DICHTER, ERNEST, 1975, Packaging, the sixth sense? A guide to identifying consumer motivation, CAHNERS PUBLISHING COMPANY, INC., USA

DICHTER, ERNEST, 1971, Motivating human behavior, MCGRAWHILL BOOK COMPANY, NEW YORK

DICHTER, ERNEST, 2002, The Strategy of Desire, TRANSACTION PUBLISHERS, NEW JERSEY

EDFELDT, AKE W., 1992, Paverkan, PROPRIUS FORLAG, STOCKHOLM

GLADWELL, MALCOLM, 2005, Blink: the power of thinking without thinking, LITTLE, BROWN AND COMPANY, NEW YORK

CHESKIN, Global Market Bias: Part 1; Color, 2004, MSIITM & CMCD VISUAL SYMBOLS LIBRARY, USA/HOLLAND

GORDON, BARRY & BERGER, LISA, 2003, Intelligent Memory: A prescription for improving your memory, PENGUIN BOOKS INC., USA

HINE, THOMAS, 1995, The total package: The secret history and hidden meanings of boxes, bottles, cans, and other persuasive containers, LITTLE, BROWN AND COMPANY, USA

MILGRAM, STANLEY, 2004, Obedience to authority, PINTER & MARTIN LTD., LONDON

NIMMO, DAN, 1970, The political persuaders: The techniques of modern election campaigns, PRENTICEHALL, INC., NEW JERSEY

HOFFMAN, DONALD D., 1998, Visual intelligence: How we create what we see, W. W. NORTON & COMPANY, INC., NEW YORK

PACKARD, VANCE, 1980, The hidden persuaders, SIMON & SCHUSTER, NEW YORK

PACKARD, VANCE, 1977, Thepeople shapers, LITTLE, BROWN & COMPANY, USA

PARKIN, ALAN, 1999, Memory, a guide for professionals, JOHN WILEY & SONS, LTD., ENGLAND

PENN & TELLER, 2003, „ban water petition“, Bullshit 1:13, SHOWTIME, USA

PIATTELLIPALMARINI, MASSIMO, 1994, Inevitable illusions: how mistakes of reason rule our minds, JOHN WILEY & SONS, INC., USA

QUALITY PACKAGING: INTERNAL RESEARCH STUDY, 1998, CHESKIN RESEARCH, KALIFORNIEN

PRATKANIS, A., ESKENAZI, J. & GREENWALD, A., 1994, What you expect is what you believe (but not necessarily what you get): A TEST OF THE EFFECTIVENESS OF SUBLIMINAL SELFHELP AUDIOTAPES, BASIC AND APPLIED SOCIAL PSYCHOLOGY, 15(3), LAWRENCE ERLBAUM ASSOCIATES, USA

RAMACHANDRAN, VILAYANUR S., & BLAKESLEE, SANDRA, 1998, Phantoms in the brain, HARPER COLLINS, NEW YORK

RAMACHANDRAN, VILAYANUR S., 2003, The emerging mind, PROFILE BOOKS LTD., LONDON

SCIENCE DAILY, 2005, BOSTON UNIVERSITY PSYCHOLOGISTS FIND NEUROLOGICAL MECHANISM FOR SUBLIMINAL LEARNING, HTTP://WWW.SCIENCEDAILY.COM/ RELEASES/2005/05/050526225858.HTM

SCIENCE DAILY, 2007, SUBLIMINAL ADVERTISING LEAVES ITS MARK ON THE BRAIN, HTTP://WWW.SCIENCEDAILY. COM/RELEASES/2007/03/070308121938.HTM

SIMONS, HERBERT W., 1976, Persuasion: understanding, practice and analysis, ADDISONWESLEY PUBLISHING COMPANY LTD., USA

SPANOS, NICHOLAS P. & CHAVES, JOHN F., 1989, Hypnosis: The cognitivebehavioral perspective, PROMETHEUS BOOKS, NEW YORK

TAVRIS, C. & ARONSON, E., 2007, MISTAKES WERE MADE (BUT NOT BY ME), HARCOURT BOOKS, USA

UNDERHILL, PACO, 1999, Why we buy: The science of shopping, SIMON & SCHUSTER, USA

VOKEY, JOHN R., 2002, Psychological Sketches, PSYENCE INK, LETHBRIDGE, ALBERTA

WASHBURN, HARRY & WALLACE, KIM, 1999, Why people don’t buy things, BASIC BOOKS, USA

WILSON, TIMOTHY D., 2002, Strangers to ourselves: Discovering the adaptive unconcious, THE BELKNAP PRESS OF HARVARD UNIVERSITY PRESS, USA

WINN, DENISE, 1983, The manipulated mind: Brainwashing, conditioning and indoctrination, OCTAGON PRESS, LTD., LONDON

ZEIG, JEFFREY K. & MUNION, W. MICHAEL, 1999, Milton H. Erickson, SAGE PUBLICATIONS LTD., LONDON

ZIMBARDO, PHILIP & EBBESEN, EBBE B., 1970, Infl uencing attitudes and changing behavior, ADDISONWESLEY PUBLISHING COMPANY, MASSACHUSETTS

ZIMBARDO, PHILIP, 2007, The Lucifer Effect: Understanding how good people turn evil, RANDOM HOUSE, NEW YORK